Tribeca Film Festival
Tribeca Film Festival | Briarcliffe College
Create new Tribeca logo, and branding to include 5 program covers and folder for for handouts during the upcoming 2013 Tribeca Film Festival.
As acting Creative Director, created the Tribeca logo, and subsequent program covers and folder as follows:
Logo: Created 2 versions; black on white, and white on black. The concept behind the logo is two-fold. The “M” in the word film was created in such a way as to be used in symbolic form for a bow-tie from a tuxedo, as well as a red play button. The bow-tie in combination with the red play button and black background, is meant to convey the idea of the famous and the “elite” leaving the impression of a stroll down the red carpet at a black tie or movie premier event.
FILMS Program Cover: As the first program cover in the packet, I wanted this program cover to embody the main purpose behind the festival. It is all about the movies and this is the place where the greatest movies are discovered and born.
In this cover, I decided to stress this with the make-shift stage, the lighting, the count down, the “quiet on the set”, as well as the main event being played out on the stage, the new 2013 productions. The way the word “Action” plays off the title of the cover, “Films” (at the bottom in red) is just another example of how the dramatization of lighting, and text brings together the the intense energy level of the entire piece.
FESTIVAL Program Cover: Keeping with the overall theme, I wanted to find a way to successfully merge the “street fair” part of this festival with-out loosing any of its energy. I wanted to still maintain the overall “richness” of the event, that is, although this festival is not a black tie event, I wanted to still keep it’s ties to the very coveted red carpet events. I believe I was able to accomplish this with the overall color-scheme, keeping mainly to reds and blacks, and adding a little gold. The gold color in the walkway columns as well as in the balloons and atmosphere in the background, add to the lavishness of the event, while still allowing one the relaxing atmosphere of the street fair. I think the dancers add a nice touch as well.
PANEL Program Cover: In this design, I wanted something bold. Something to stand out. I wasn’t going for unique here this time, but the familiar. I wanted to give my viewers the feel that something is about to happen. I decided to make this cover like one you would see on a movie cover. The reason for this is because I wanted my viewers to be able to identify with the both the judges panel and the film-maker.
Let me explain.
We normally see movie covers like this one, the ominous person or figure standing in the background. The deep reds or crimsons in the background along with other deep or smokey or ominous colors, signal a thrilling, and possibly scary event. The red wording on top, peering through the blackness, all lead up to this mysterious and compelling chair. The judges panel, is just that, that feeling. That feeling you get when you’re watching a movie and you hear the suspenseful music playing in the background. This is the feeling I want my viewers, the ones that will be watching the movie to get. They are judges themselves, and I want them to know the feeling the film-makers get during this phase of the festival, and vice versa. For the film-maker, they understand this, that every eye that watches their piece is a critic themselves. Will the population like it? Hate it? Love it?…They understand this seat is two-fold, it is for the everyday onlooker, yet at first glance it appears to be the hot seat. Their very own seat, with all eyes, ready to judge, on them.
FUTURE of FILM Program Cover: For this cover, my first concept included some kind of matrix design, but I decided that concept was over used so I decided to try to create something a little more unique and still be able to capture the futuristic spin I would normally get with some kind of green streaking matrixy code design.
For this design I tried to capture a bit of 3D depth, as I re-ordered the boxes shapes, color, and position, to try to give the text “2013 and Beyond” the feel of floating, or sliding through some kind of time warp or space dimension. The text itself is warped to match the perspective of moving off into the distance or near future.
ONLINE FILM FESTIVAL Program Cover: This design pretty much speaks for itself. The Online Film Festival is captured in the world inside a computer screen. The arrows portray the idea that people throguh the Online Film Festival, people from all over the entire world can connect.
2013 Tribeca Film Festival FOLDER: This is the folder that will be handed out to the patrons of the festival. It will hold all the other promotional material, including the 5 programs above. And again, like the first design cover, the lighting in this piece is meant to symbolize the tunnel vision or lighting that occurs from recording or looking through a camera lens. I chose to keep this design in the raw “package template” view. The flaps you see in this design are purposely up-side-down, because this is the print ready design used for the printer. The right and left sides, are the front and back covers.
Type and Layout
Hi-Resolution for Print
Adobe Illustrator CS6
Adobe Photoshop CS6
Adobe InDesign CS6