Renomme’e: Logo, Product Packaging, and 2 page Layout
Renomme’e | Briarcliffe College
Create a custom logo for mock company Renomme’e, two unique product designs, and a two-page magazine style advertisement.
Company Name: Came up with the mock company name: Renomme’e, when translated from french means: Reputation, Legend, Renown. I wanted this company and it’s products to stand for something regal, something that one day would be well known by many, something that is timeless and classic.
Company Tagline: “Old World, Exclusive Style” was coined for this company project to let buyers know, in conjunction with it’s name and product packaging, that this product is “timeless” in it’s style and application, yet exclusive, or reserved for the “smart”, “classy”, “wise” or “upperclass”. Audience I was going for: Upperclass Male and Female, Age 30-50+, with a conservative, earthy taste in products.
Product Package Design: Key elements of this design are the sailboat, and the flowering element flowing off the logo. The sailboat signifies not only the passage of time, but a progression of old world brought into the future. The sailboat is not only timeless in that in the “old world”, it was the only way of travel, but today, it is not the only way, or even the easiest way, but is now reserved for a luxurious way to travel.
The flowering piece extending from the logo is a trademark showing natural ingredients. This mock companies products are healthy, earthy, and wise in that a good majority of their ingredients come from rare and natural raw elements such as botanicals and highly coveted and expensive essential oils. Ingredients that have been collected from around the world.
The background elements in this design lent to it’s delicate design, it’s earthiness, and “old world” style. The muted earth tone colors, significant use of water as well as a weeping willow all add to the dreamy landscape that is not only renowned but longed for and highly prized. Symbolizing something refreshing, healthy, earthy, relaxing, classic and timeless.
Type and Layout
Hi-Resolution for Print
Adobe Illustrator CS6
Adobe Photoshop CS6
Adobe InDesign CS6