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City Line Promotional Product Line

Posted on Oct 5, 2012 by in PhotoshopFX, Portfolio, Print | 0 comments

Create a design that can be used on multiple Print-on-Demand Products.

For this design, I took one common background image, and created it in such a way as to make multiple custom versions of it.  For example, in one design it is used as a postcard and can have a custom text overlay to suit the individual needs of the buyer.  In another usage, I have designed a business card layout.  This layout also uses the same design, but custom text can be added to include the purchasers individual details.  More products using this design are to come, as many different products can be derived from this one image.  Anything from t-shirts to letterhead, to business cards, backpacks, mugs, table cloths, ipad cases, etc, you name it.

This design was inspired by “the city of lights”.  Though it is not Paris,  it is my city, NY city, and one of the largest cities in the world.


Creative Direction

Concept Creation

Photoshop Effects

Product Packaging

Type and Layout

Hi-Resolution for Print


Adobe Illustrator CS6

Adobe Photoshop CS6

Adobe InDesign CS6

City Line Design: Business Card
City Line Design: Postcard Back
City Line Design: Business Card Front
City Line Design: Postcard Front

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